Auf der Website ist auch unsere Initiative (Zusammen mit der UITM in Polen) zu MCP in Osteuropa erwähnt: “Maciej Piotrowski and Robert Freund have established a portal website to address the development of mass customization in Eastern Europe. Piotrowski and Feund are chairs of the organising and scientific committees for the 2nd International Conference on Mass Customization and Personalization in Central Europe, to be held in Rzeszow, Poland in May 2006. Piotrowski is based in the University of Information Technology and Management in Rzeszow, and Freund operates EastWest Consult, a consultancy based in Burgwald, Germany. During 2005, they published a paper focusing on the factors influencing the introduction of the mass customization strategy in Eastern Europe. With the recent accession of ten East European countries to the European Union, there will be many new opportunities for business in those countries. The work of Maciej Piotrowski’s and Robert Freund is likely to be a significant influence in the development of mass customization strategies among enterprises in the ‘new Europe’.
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